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Focus on the customer – make buying easy by improving user experience

User experience (often shortened to UX) means quite literally how the user of a website experiences using it. From the customer’s point of view, how is a product purchased in an online store? How does he or she feel afterwards? These are some of the building blocks of user experience. And the better the UX, the more likely the customer is to return.

Never depend on one platform – your business needs its own online store

Yes, there are people who make a living on Instagram, Facebook or YouTube. Some use Etsy or Facebook to sell so many of their products that it’s profitable.

Pay attention to user experience and visual attractiveness in your online store

The ways people view media and use the internet are still changing rapidly.

What is Stripe and is it trustworthy?

Stripe is a so-called third party online payment processing system. It means that Stripe offers services that transfer money and facilitate buying and selling. In Finland, its direct competitor PayPal is more well-known, but internationally, Stripe is also very popular.

How to use internet marketing to benefit your online store

Many people dreaming of having their own online store have the misconception that an online store will require little to no maintenance over the years. For some industries, brands, and stores this may even be true, but most businesses, including online stores, need marketing to keep their existing customers and acquire new ones.

Use one system at point of sales and online store

As stores move their operations online, they may run into an unusual problem: the brick-and-mortar store and the online store use different systems to keep track of sales.

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