When we talk about brands and branding, we almost never remember to mention that having full control over your own brand is impossible. Brands exist in people’s minds, and a brand that was meant to be fresh and young may look childish to a lot of people.
It is clear these days that when used correctly, social media can function as a power tool for sales and marketing.
Brands and branding remain a much discussed topic in the world of online business. However, a lot of the information that is floating around is misleading, and there are many misconceptions that get repeated.