Internet on tulvillaan vinkkejä siihen, miten verkkokauppaa voi kasvattaa ja myyntiä lisätä. Usein niissä käytetään paljon markkinoinnin jargonia, ja niitä on nykyään enemmän kuin kukaan ehtii lukea.
Brands and branding remain a much discussed topic in the world of online business. However, a lot of the information that is floating around is misleading, and there are many misconceptions that get repeated.
The main idea of a store or business and everything related to it is often referred to as the concept. The concept includes everything from the products and services that are sold, the target customer groups, marketing tactics and so forth. A concept is the basis of a business plan.
At the end of the day, setting up or maintaining an online store doesn’t take much. Finding a product or service that has a competitive edge is the hardest part of the process. For everything else, paid help is available easily.
These days, the idea that anyone can build an online store is not uncommon. But what does it really take to set up your own online store?
First and foremost, every online store owner should think about which products are in demand. A book about the history of a small town may be interesting to those who live in the area, but is it worth it selling the book to the entire nation? What about the book would people other than locals find fascinating?
The opportunities of an online store can feel almost limitless, and sometimes it is hard to make decisions that leave something out. For instance, how many different products should you have for sale in your stone – five, or five hundred?
The term “affiliate” refers to an individual or group that is officially attached to a larger organization. Online, the term affiliate marketing means the act of an independent individual or party that drives traffic to an online store and gets paid only for realized sales.
Dropshipping is a sales method where the seller does not keep products in stock. In fact, the products sold never go through the seller at all. Instead, when the seller closes a sale, through for example his or her own online store, the product is shipped to the customer from a third party, such as the manufacturer.
In an online store, it is important to think about languages and make the right choices. For instance, if a store wants to appeal to Finnish customers, it is an obvious choice to have the website in Finnish. The stores who want to attract customers across country borders need to think about languages more carefully.
User experience (often shortened to UX) means quite literally how the user of a website experiences using it. From the customer’s point of view, how is a product purchased in an online store? How does he or she feel afterwards? These are some of the building blocks of user experience. And the better the UX, the more likely the customer is to return.
Yes, there are people who make a living on Instagram, Facebook or YouTube. Some use Etsy or Facebook to sell so many of their products that it’s profitable.
The ways people view media and use the internet are still changing rapidly.
Stripe is a so-called third party online payment processing system. It means that Stripe offers services that transfer money and facilitate buying and selling. In Finland, its direct competitor PayPal is more well-known, but internationally, Stripe is also very popular.
Many people dreaming of having their own online store have the misconception that an online store will require little to no maintenance over the years. For some industries, brands, and stores this may even be true, but most businesses, including online stores, need marketing to keep their existing customers and acquire new ones.
As stores move their operations online, they may run into an unusual problem: the brick-and-mortar store and the online store use different systems to keep track of sales.
The most important thing about an online store is that it is reliable and using it is logical.
Establishing an online store or moving a business online may not be as effortless as some people seem to think. In a brick-and-mortar store, the store’s location is usually enough to bring in at least some customers even when there is no marketing. But what drives customers to an online store?
Online stores are growing in popularity among both merchants and customers. An online store can be opened as it is or it can support the sale of a physical store.