Yes, there are people who make a living on Instagram, Facebook or YouTube. Some use Etsy or Facebook to sell so many of their products that it’s profitable. But if your entire business is dependent on a third-party platform or market place, it carries a huge risk: all business may come to an unforeseen stop, if the service provider decides to close your account.
When the internet was still young, marketers would, for instance, use flashing lights and pop-up windows to grab the attention of the user. If anyone was to use the same tactics in the 2020s, they would probably be disappointed: people have learned to sidestep everything that feels abundant and annoying, and they don’t like using sites that aren’t handy enough.
Many people dreaming of having their own online store have the misconception that an online store will require little to no maintenance over the years. For some industries, brands, and stores this may even be true, but most businesses, including online stores, need marketing to keep their existing customers and acquire new ones.
Establishing an online store or moving a business online may not be as effortless as some people seem to think. In a brick-and-mortar store, the store’s location is usually enough to bring in at least some customers even when there is no marketing. But what drives customers to an online store? Read more…
Online stores are growing in popularity among both merchants and customers. An online store can be opened as it is or it can support the sale of a physical store. Read more…