Focus on the Customer – Make Buying Easy by Improving User Experience
Make buying easy for your customers by focusing on their user experience. The easier and more fun buying is, the more often the customers will return.
Make buying easy for your customers by focusing on their user experience. The easier and more fun buying is, the more often the customers will return.
When the internet was still young, marketers would, for instance, use flashing lights and pop-up windows to grab the attention of the user. If anyone was to use the same tactics in the 2020s, they would probably be disappointed: people have learned to sidestep everything that feels abundant and annoying, and they don’t like using sites that aren’t handy enough.