The term “affiliate” refers to an individual or group that is officially attached to a larger organization. Online, the term affiliate marketing means the act of an independent individual or party that drives traffic to an online store and gets paid only for realized sales.
Dropshipping is a sales method where the seller does not keep products in stock. In fact, the products sold never go through the seller at all. Instead, when the seller closes a sale, through for example his or her own online store, the product is shipped to the customer from a third party, such as the manufacturer.
Many people dreaming of having their own online store have the misconception that an online store will require little to no maintenance over the years. For some industries, brands, and stores this may even be true, but most businesses, including online stores, need marketing to keep their existing customers and acquire new ones.
Establishing an online store or moving a business online may not be as effortless as some people seem to think. In a brick-and-mortar store, the store’s location is usually enough to bring in at least some customers even when there is no marketing. But what drives customers to an online store? Read more…
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