1. Physical products
When talking about e-commerce, you often think of physical products such as clothing, furniture or hobby accessories. Making purchases online is easy: the customer chooses the desired product, pays for it and gets it delivered to the door (or other convenient location).
Marknad’s online stores can sell all sorts of products from small to big. An online store is also a convenient solution for the seller, as there is no need for a physical store and all orders are placed electronically. The seller only needs to maintain the online store and send (or otherwise deliver) the products to the customers.
Marknad’s E-commerce solutions are used to sell all kinds of products. The online store can accommodate a large number of different products and product groups, but can also be created around just one specific product.
2. Physical services
The online store can also be used as a sales platform for physical services. Hairdressers, masseurs and other service providers who cannot do their work remotely can sell appointments and gift cards in their online stores. From the buyer’s point of view, the benefits are the same as when buying physical products; just a few clicks and the order is placed.
From the seller’s point of view, the situation is slightly more complicated as the service cannot be transmitted. The customer usually arrives at the seller’s premises for the service at the agreed time. However, the benefits of E-commerce are also undeniable for service providers, as the store is open 24 hours a day, every day of the year. Of course, the seller can also determine when it is possible to perform the service.
3. Digital products
Another advantage of online stores is that they can sell products that are difficult to sell in a physical store. All digital product such as video games or e-books, which the customer can download to his or her phone or computer, are profitable to sell online.
Another advantage of digital products is that the seller does not even have to worry about shipping the products. After the purchase, the process of providing the customer with a link to the product can be fully automated. For the seller remains only the maintenance of the web shop, answering any customer questions and monitoring sales figures.
4. Digital services
Digital services are also delivered over the Internet. The more people’s work and leisure time is transferred to the Internet, the more the demand for digital services grows. And not only are consumer products and services sold online, digital services are also used in B2B sales. In their own online store, a company can sell, for example, graphic design services, content production or consulting to other companies.
Online courses can also be counted as digital services, and their popularity has risen sharply in recent years. Some online courses are automated in such a way that, from the seller’s point of view, they are more like a product than a service. However, many course leaders still prefer to be in contact with customers personally, for example, they can agree on an online meeting via the Internet. And where else is it profitable to sell online courses if not through an online store?
Marknad online stores can also easily be combined with various marketing campaigns on the internet and social media to easily connect with customers.
Adding value to your customers can sometimes mean that certain types of information, products and services on the Internet are only made available to certain paying users. For these customers, you can create a website where users can log in as members.
Through an online store, selling and buying member-based services runs more efficiently than anywhere else. The system allows users, meaning customers, to create their own login information and the seller has no other responsibility than to take care of the website.
Compared to other systems, it is easy to run a member-based business with the help of Marknad. Starting a web shop designed to sell membership does not require a lot of time, and the system is versatile and easy to use.
A good online store also enables sales and management of subscriptions. The buyer chooses the desired subscription from the online store, such as an online magazine that is published once a week, and pays the same fee monthly.
When it comes to orders, the process becomes relatively simple for the seller if the purchases are made through the online store. The system takes care of recurring payments itself and also automatically sends a new invoice to the customer every month. So the seller doesn’t have to do much more than focus on designing the content of the online magazine. The money is regularly transferred to the account thanks to an independent online store.
7. Combinations of all of the above – or something completely new?
An online store can contain a wide range of products, services, memberships and / or orders. The same online store can thus serve its customers from many different perspectives if the seller so wishes. For example, an animal shop in addition to animal accessories can also offer veterinary services, dog training courses and a monthly rodent newspaper. Thus, if necessary, you can sell products and services that are completely independent of one another via an online store.
The products and services currently sold in online stores may seem extensive – but the world is changing and in the future, only the imagination will be the limit for growth. Are you the one who will bring brand new business models and ideas in e-commerce?
With Marknad both the seller and the buyer get many opportunities, as Marknad’s E-commerce system can be utilized in many ways. When setting up an online store, the seller does not have to limit or commit to only one product group. There are no specific installation costs or monthly payment costs on Marknad, because Marknad only gets paid when there are sales in the online store.
Let Marknad grow and develop with you and create your own online store today!